If a business currently relies solely on its website and does not have a mobile app, it may be missing significant opportunities to expand its audience and enhance user engagement. Apps also enable businesses to gather valuable data and insights about user behaviour, helping them make data-driven decisions to improve their offerings and marketing strategies. Furthermore, a well-designed mobile app can boost brand visibility and recognition, contributing to increased customer acquisition and retention. It can also serve as a direct marketing channel, allowing businesses to communicate directly with users and promote special offers or new products. Having both a functional website and a mobile app can complement each other, providing a comprehensive and cohesive digital presence that caters to users across various platforms and devices.