Paid Marketing

PPC (Pay-Per-Click) is an online advertising model in which advertisers pay a fee each time ad is clicked. It’s a way of buying visits to your website rather than earning those visits organically. The most effective methods to get noticed by your relevant and targeted audience is by paid marketing. Advertisers bid on specific keywords or target audience segments relevant to their products or services, and their ads are displayed on search engines or other platforms when users search for those keywords or match the defined criteria. Ads are placed on various online platforms, such as search engines (like Google), social media platforms (like Facebook, Twitter, and Instagram), and websites that participate in ad networks (like Google AdSense). PPC campaigns can generate quick traffic and results, as ads start appearing as soon as the campaign is set up.